SEMRush: The tool shows your search traffic and backlinks. Compare similar time frames to avoid false reporting. (Elias St. Elmo Lewis developed the concept in the 1800s. The strategist oversees the editorial calendar and serves as project manager who directs the other team members. Any successful business focuses on the return on investment (ROI) for every initiative and product line, which includes the overall marketing department as well as content marketing. And while you’re mapping out your customer’s journey to your product, take some time to describe that product. What’s missing? Before you measure your ROI, understand how your company measures success and how your success is aligned with the overall marketing goals. So, it is easier for you to control all the content creation process and improve. Our plans and presentations need to be plain-spoken and legible for a non-industry expert to understand. You can calculate the value of a subscriber to your blog or newsletter, and the sales you generate from those leads. How would you measure success in meeting these objectives? Bookmark this calendar template page, and share it with your social media team—it's about to make your workload a lot more manageable. Do you know how much content you already have, where it lives, and its effectiveness? Summary. Your content should guide them along the process of product discovery to the point of purchase. When working on our Channel Plan template, this balance was a priority. Typically, the person driving the content strategy is the company’s CMO. Once you’ve used the personas to describe your customers and written a good description of your products, you can combine the two to identify which customers are using your product and which products can serve your customers. The good news is that you can follow a tried-and-true process to build your plan. This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Pinterest, all while providing helpful tips and tricks along the way. Here is a basic template that any business can use when developing its business plan: Section 1: Executive Summary. Identify the specific features, benefits, services, and other relevant details. Firefly Marketing has developed an easy-to-use 2021 social media content calendar template for you to use in your social media and Google My Business planning. Quality also matters. How quickly does the video load, and how long does it play? Content lives on various pages on your site, including landing pages, feature pages, channel pages that aggregate content by theme or topic, or even microsites dedicated to a specific product or service. Here are some suggestions for writing for the web. I hope that the tools I’ve described – the fill-in template, the content decision-making matrix, and the editorial checklist – will help your team discover the value of defining a core content strategy statement and using it as a guide throughout your content development processes. Interview stakeholders in your organization to find out where you have buy-in for  marketing initiatives and identify potential roadblocks. The culture of content expands throughout your organization and influences the way you perceive your brand and the way your brand is perceived by your audience. Will you wall off some content in a members-only section? Content marketing uses a unique set of channels to promote a product or service. Remember, a content marketing strategy starts with a vision. It is useful, for example, when you need to provide a strategic overview of your marketing strategy to executives or advisory boards. The process includes these five steps: Use this content marketing template to develop a roadmap: Your strategy starts with an inventory of your current position. How do they let you know what they like and don’t like? This is more than customer service: This person follows your content channels and monitors the conversations that will eventually shape future content. Interview the stakeholders to identify their expectations for content strategy, the ways they prefer communication as you move forward, and their influence on your strategy and execution. Seeing what others are doing provides incentives for what they are doing well and where you can improve as a group, and also helps you set content marketing goals. Content strategy template Add your content strategy outputs into this template so that you keep everyone aligned and focused. Not every piece of content gets equal promotion on all channels. LinkedIn Content Calendar is a ready-to-use excel template that helps you to plan your LinkedIn posting strategy for a complete year with a week-wise posting schedule. Content marketing plan template consists of typical ready-made tasks. … Some of these roles should be filled with staff, but you may consider using freelancers to fill in the gaps. Use a content mapping template to create a plan. One way to start that process is to conduct another content audit. Download the template and use it at each phase of your content strategy. Now that you have a sense of the scope of your content, you can decide whether you want to create new content first, revise existing content, or scrap outdated assets that aren’t relevant to your strategy. Some organizations hire editors who work with content creators. The plan should be based on your company’s business goals and resources, including staff. Learn more about writing SMART goals in this article.Â. What do you consider the best practices for writing, design, and SEO? Similar to a gap analysis, a brand analysis can highlight how the perception of your company stacks up to your competitors. The calendar should be detailed enough for you to have a solid understanding of the coming days and weeks, with a longer view of the next quarter or a year at a glance. While you’re looking at your competitors, you will also discover the thought leaders who have built an audience around their content. Look at the competing sites and ask: What content do they offer? On some teams, the writers review one another’s work. Your company’s goals are your goals. Â. LinkedIn is a great professional network. Describe the company’s product and/or service offerings. You can easily import and export Excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Your content marketing strategy rests at the intersection of speaking to your customers about their pain points and how your product solves their problem. You know how much time it takes from idea to content creation to analytics. What do they do better than you? Each of those pages have different requirements. Are you publishing blog content? In this article, you’ll learn how you can create, build, measure, and grow a content strategy that succeeds, and find the templates you need to get started. Dig a little deeper by describing their roles in content creation and distribution. And, of course, you’ll want to track your efforts and tweak your plans based on what’s working — and what’s not. You’ll also want a community manager (sometimes called a chief listening officer or even a director of audience) to monitor feedback about your product or service. With your content research in hand (from the Content Audit worksheet you’ve completed in step one) you can see what’s been successful and what hasn’t quite hit the mark. Do you need an e-commerce engine? Content can’t support every company goal, nor should it. The best way to understand your customers and their journey is to create customer personas. For example, content marketing can’t address some goals regarding your culture (improving staff morale) or costs (reducing overhead by 10 percent). Google Webmaster tools and Google Analytics: These tools provide insights into your site’s search performance and conversions. Either the person producing the content can produce the related posts and tweets, or you can devote separate staff to handle promotions. Who is your target audience? Download our customizable content strategy template PDF to set your strategy and align your team on goals and priorities. What are you doing better than your competitors and where do you need to improve? Some organizations find it easier to work within an existing platform and then migrate the copy as part of a site-wide plan. Content can take many forms, from blog posts to white papers, e-books, podcasts and more. The value of your content (or product or service) drives the amount of effort you put into promotion. Identify the key stakeholders, their titles, and departments. Regardless of the type of content you create, it should answer your customers’ questions, offer product highlights, and compare your solution to your competitors. ‌ Download Strategy Research ChecklistÂ. Now that you’ve got a plan for creating and publishing your content, you need a plan to promote it beyond your website. One of the components of your persona analysis is where your customers get their information. A strong content strategy boils down to creating the right type of content for your target audience. 5 Planning Template Excel 0l7h81- From the thousand images on-line regarding Planning Template Excelrckie, choices the top choices with ideal image resolution simply for you, and now this photos is usually one of pictures selections within our ideal pictures gallery in relation to 5 Planning Template Excel. Either way, make sure you have guidelines for the writing and visual look of these efforts. As a bonus, you can repurpose well-performing top 10 lists into a new post to promote older content. The Five Steps to Developing A Successful Plan and the Content Marketing Templates You Need to Achieve It, Step Two: Build Out Your Content Strategy, Step Three: Use Content Strategy Templates to Plan Out Production, Improve Content Strategy Efforts with Smartsheet for Marketing, The Definitive Guide to Stakeholder Management. You need to know how much support your content marketing efforts have — or will have — in your organization. Add an analytics expert to the team so you know what’s working, what can work better with a little revision, and where you need to change tactics. Consider a couple of workflow approaches, depending on the size of your team. The strategy for your content is related to the strategy for your content marketing. But if you’ve created an overarching story that speaks to your mission, strategy and goals, then any piece of content should tell part of that story. Introduce the problem, explain the conflict, and offer a resolution. Download this content marketing strategy template for yourself! The roadmap will help you prioritize your efforts and assign resources in a way that keeps you and your team focused and successful. For example: Use the information you gather to complete this content audit template: Download Content Audit Worksheet Template, As you create the inventory for your content, you’ll also get a sense of how it’s created, organized, and measured. What story do you want to tell them?  What is the unique value and approach that your content can provide? It doesn’t matter if you need Excel templates for budgeting the next fiscal year, tracking your business inventory, planning out meals, or creating a fantasy football draft sheet, there are plenty of Microsoft Excel templates for you. Microsoft Excel is one of the most versatile and useful programs in the Office suite. Learn about our premium resource and portfolio management platform, 10,000ft by Smartsheet. The spreadsheet in your content strategy template has formulas built into it, so you don’t have to figure it out yourself. You’ll also need to tackle the technical aspects of publishing your content. Identify the elements that draw traffic. Regardless of the title, this person is responsible for defining the story behind your content, ensuring you deliver a consistent message, and supervising the creation and measurement of the team’s work. Now it’s a matter of communicating the return on the investment. What business objectives are most important? What could hinder the success of content marketing? You can use this information in creating your content strategy to motivate your team. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Email Calendar Template to plan and organize every send. Soon to be by Smartsheet. Then, combine your analytics with the point totals and see what’s really working. So, search engines like Google and Bing continue to tweak the algorithms that deliver content. A schedule helps you see what you’re sharing, especially on social, and it helps you assign and monitor the workflow. This editorial calendar template from the Content Marketing Institute comes in an excel format. What content and staff do you have available? Our world-class consulting team is here to help your organization realize the lasting advantage of Smartsheet. Here’s the most common types of content: Use this checklist to identify the type of content you want to create and the frequency at which you’ll distribute it: Regardless of the format, each piece of content should convey a message that relates to your central theme or story. Some of your governance guidelines will help you maintain those standards when creating content. Before you create a content strategy to reach your audience, you have to clearly identify it. Base your content marketing strategy on this map between persona and product. Â, As you drill down to develop your content marketing strategy, you should also keep in mind that you will want to get buy-in and collaboration throughout the company. Don’t rely on your gut or anecdotal evidence to feel successful. Remember, you are not simply competing for sales - you are also competing with them for your customers’ attention, especially on the web. You know how effectively you are reaching your goals — not just revenue goals, but engagement and brand awareness. Why? >> Click here to download the content strategy template — Typically, spend 70 percent of your time and money on efforts that already are successful. You can base this on the personas you are trying to attract, the depth of the content, the call to action, or other responses you want to evoke. Governance guidelines set the standards for your content and ensure a consistent experience for your audience. This can range from the timing of your email or blog posts, to conversion trends or SEO tactics. The roadmap will help you prioritize your efforts and assign resources in a way that keeps you and your team focused and successful. It compiles all your content projects into one document to help you plan and schedule each release. Present the company’s mission. Content marketing is no longer an option—a good strategy is essential to compete in the market. There was a problem (a big bad wolf), a conflict (pigs who were trying to protect their homes from the wolf) and a solution (building a brick house to keep the wolf out, at least until he fell down the chimney). This template is designed to help you set annual strategy and show the success metrics for each goal. The content marketing strategy is the story you want to tell your customers about your product through those pieces of content. This includes determining how to model your content operations as well as outlining why you are creating content (your purpose), who you want it to reach (your audience), and the expected impact of your content efforts on the business (your goals). Many marketers and advertisers follow a 70:20:10 model for prioritizing their content efforts. You will know what you want to continue promoting.Â. And content marketing always teams up with a strategy. The size of your content marketing team will depend on the size (and budget) of your company and the scope of your work. The efforts you value more should be given higher point totals. Armed with this knowledge, you can identify the resources you have and the resources you need to execute your strategy. Others prefer making the revisions on a new site because it helps their team learn how to use the new system. These interviews will not only highlight challenges, but also serve to help you build collaboration across departments and with the executives who hold the keys to resources, staffing, and support you will need. Content marketing makes information available online so the audience can find it. Business Plan Template. If you are putting existing content on a new site, you will need to develop a content migration plan. This is clear from the sheer volume of content being produced by marketers, with over two-thirds of businesses (67%) creating more content, than they did in the previous year. Valuable content that engages readers must be more than a blog post that has been translated in another language. The search engines want users to successfully find what they want. A jump in 24 hours may not mean much, or it could mean you have killer content. There are a couple of good sources of information for your brand analysis. The template can help you clarify your strategy, so you can develop marketing tactics in a comprehensive content marketing plan that will enable you to carry out your strategy … Try Smartsheet for free, today. A brand analysis compares your market position, voice, and values. First, it must be localized so that the information is culturally and professionally relevant to your audience based on the personas you develop. As you plan your content and workflow, you need a calendar to keep track of all the moving parts. Content Strategy Template – 12+ Free Word, Excel, PDF Documents Download. Content marketing can help your business break through the noise of traditional marketing channels. You can do this using the Content Gap Analysis. Content marketing is a broader way of having an integrated marketing plan. Your company is unique, so your content marketing strategy should be unique, too. Learn more about how to plan a marketing calendar in this article. Â. You can provide some key numbers because you have created a thoughtful and well researched content marketing strategy. Useful content takes your customers on a journey from awareness to action. You don’t have to do a full SWOT analysis, but you should collect some basic data to find out more about where customers get information about products and services that are similar to yours. ‌ Download Content Marketing Strategy Creation Template Your content strategy roadmap will ensure that every piece of content (blog, video, tweet, post) has a purpose and fits with your story. Content today But you can also review your content later to see if it has the anticipated impact. Refer to your SMART goals so you can measure the impact of your hard work. Look at the traffic and audience, see how well each article has performed since publication, whether you need to update or delete it, and if there are gaps since the last audit. Unlike traditional marketing, content marketing uses web content, videos, e-books, and other informational digital assets to interact with consumers. Armed with a shared vocabulary and mission, you continue to build a culture of content. If you’d like to use this method as a foundation for your next content marketing strategy, you’re totally welcome to grab the template! How do your customers find you? This map of personas and products can help you visualize what’s working and what type of content can best connect your audience to your business. You may find it helps to map out a person’s experience with your company or one of your products. Here are some KPIs to consider: Learn more about KPI dashboards by reading All About KPI Dashboards. Every touch of your contact has a value. Use your guidelines to decide what to keep in its current form, what needs revising to meet your new standards, and what you can delete or retire; then prioritize that long list of content assets. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. Will one CMS handle all your content or should you consider a suite of tools and platforms? Use the information from your audit to map out your existing workflow, taxonomy, and metrics.Â. However, it isn’t really a go-to template for all your needs. What are the benefits to the company of successful content marketing? Traditional marketing or advertising relies on commercials, ads, direct mail, billboards, and more to reach customers. Writing unique content can sometimes feel difficult, with so many articles online saying the same thing. You’ll also want to consider these storytelling elements to shape your story: There’s one more benefit to your content strategy: Once you define your strategy and goals, you can create a culture of content throughout your organization. Promotion succeeds with planning and tracking. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Proper planning is an essential aspect to get things done properly... Continue reading » Take a look through your sales and marketing data, comments on your website, social channels, and more to get to know your customers, what they like about you, and what they need. William H. Townsend built on the concept with the “marketing funnel” in 1924.) Numbers need to be tracked consistently and at intervals that provide context. See why Smartsheet is the platform you need to drive achievement, no matter the scale of your ambition. LinkedIn is a … These experts can become contacts for you as you map out your strategy. Plus, you’ll be able to prioritize your efforts so your hard work generates the greatest results. If you follow these steps and use the free content strategy templates in this article, you are well on your way to achieving your content marketing goals.Â, The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.Â. When you start creating content, this description of what you’re selling and how it meets the needs of your audience will guide what you write. From basic concepts to more in-depth SWOT analyses, KPI objectives, content-mapping, and comprehensive timelines, this Excel document based template has something for every business—even if it is gated. Here are some of the questions to help you assess your company’s culture: When you understand how your company measures success and how well departments work together, you will be able to include those lessons in your content marketing plan, and also assess the resources you have and what you need to succeed. Â. It’s where you get to define your story and how you will tell it. Get started tracking your KPIs with the free worksheet below. When you identify which content assets you’re revising, plan where you will revise them. Content strategy, and all content marketing, is a form of storytelling. An audit will also identify old or outdated content, which can either be updated or removed from your site. ”\aºýÅ܋0ã’w5‡ÝÒÕ|>MΪÕh\†IeŽ§£`V&á\¾«,(žÔ+ø÷³ënƒ»µw"¢ý°^‚~o0¬ :ý“æI¿wÚ Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. Before we jump into calendaring our content, let’s talk about what a content calendar actually is and a few baseline requirements for success.We define a content calendar as See Smartsheet in action. Communication among your team is critical for a smooth content marketing experience. All content marketers want their work to show up quickly when customers search for it. Business goals encompass the entire company. Another type of calendar favored by social media pros is the editorial content calendar. Gather this information in collaboration with your sales and marketing staff. Whether the writers and designers produce their work into your content management system (CMS) or someone else gathers the assets and publishes them, a team member needs to get the work in a form that your audience will find. They will have valuable insight into your customer’s journey to buying (or choosing not to buy) your product. Now’s the time to review what is and isn’t working with your content. Armed with all this organized information, you can now identify your staffing plan: Who you will need on your team to create, evaluate, and monitor the work. Once you have a mission statement, identify the goals of your organization. Be realistic. What goes into a content strategy. Your content strategy roadmap will ensure that every piece of content (blog, video, tweet, post) has a purpose and fits with your story. You could add these pointers to your governance guidelines. Who do you want to reach and what do you want them to know? Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. Finally, spend 10 percent experimenting with new ideas. Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. Plus, it will help you avoid publishing duplicate or overlapping content. 14+ Content Strategy Templates – PDF, Word, Excel To be successful in marketing, a company needs to have a strong inbound content. It is useful for all business organizations and they can reduce their efforts with it when making strategic plan. Before you start producing a single piece of content, whether it’s a blog post, an infographic, a white paper, or webinar, you need to identify your mission, strategy, and goals. Why? Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. But what about existing content? You can set realistic goals about the capacity of your team, and address any gaps that appear. Overall marketing goals support many of the revenue and product goals of the company. You can’t have a mission statement for your content without one for your company. In it, you’ll use an algorithm to evaluate the language that people use to describe your business. 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